Whitby, ON, February 1, 2024: Mitch Insurance is pleased to announce that Andrew Duncan has been appointed Director of Sales and Lead Generation at the brokerage and Scott Logan has been promoted to Director of Personal Lines Service. Both Duncan and Logan will report to Mitch Insurance CEO, Adam Mitchell.

Duncan has led transformational projects at a number of organizations and brings extensive experience in sales, marketing, customer experience, SEO, data and analytics. He previously worked at Mitch Insurance from 2016 to 2018 before rejoining the company last year. Logan has been a part of Mitch Insurance since 2015. He has more than 30 years’ industry experience and has held leadership and management roles at Mitch Insurance and several other brokerages.

Some of Duncan’s immediate priorities involve broadening and diversifying the brokerage’s lead generation channels along with expanding its sales team. Logan’s focus areas include reimagining the customer journey, setting new service standards and increasing client retention.

“Mitch is a growth-oriented, solutions-focused organization that has such a long-standing culture of innovation and a commitment to putting the customer first,” said “I feel we have the opportunity to transform the way insurance is purchased and create the industry-leading experiences that Canadian consumers want and deserve.”

“Our ultimate goal remains steadfast – to continue being the broker of choice for our clients,” added Logan. “We’re prioritizing building long-standing relationships and are leveraging technology to better communicate with customers in multiple ways, creating seamless interactions and personalized experiences that strengthen the value we provide.”

Mitch Insurance CEO, Adam Mitchell, is excited about Duncan’s and Logan’s new roles and shares that the brokerage will be making additional leadership appointments in the coming months. The company recently announced its new commercially-focused brokerage branch model and intends to launch other initiatives this year as it continues to modernize and scale all facets of the business.

“We’re revamping our transformation plans to better adapt to industry changes,” said Mitchell. “Size is becoming increasingly important to remain relevant and compete in this fast-evolving marketplace. We’re amplifying our efforts and fast-tracking our strategy to grow our business and elevate Mitch to new heights.”

About Mitch Insurance:
Mitch is a leading insurance brokerage on a mission to make insurance lovable through exceptional experiences. A family-owned business since 1948, the company is a marketplace for more than 70 of Canada’s top insurance companies. An unwavering supporter for consumer and public good, Mitch believes that everyone deserves fair and transparent insurance. Mitch was voted Brokerage of the Year by the Insurance Brokers Association of Ontario (IBAO) in 2018 and was named one of Canada’s Top Growing Companies by The Globe and Mail’s Report on Business magazine in 2021, 2022 and 2023. Learn more at mitchinsurance.com.

Media Contact:
Shawn Despres, Head of Communications
1-800-731-2228 ext. 5229