Whitby, ON, November 10, 2022: To stand out in an increasingly competitive marketplace, earlier this year Mitchell & Whale Insurance Brokers rebranded itself as Mitch Insurance and introduced its lovable insurance value proposition.
Mitch Insurance is proud to share that it has won three MarCom Awards for key marketing initiatives tied to its rebrand.
Founded in 2004, the MarCom Awards is a global competition celebrating excellence in marketing and communications. One of the largest creative competitions in the world, this year’s MarCom Awards saw more than 6,000 entries being submitted from 45 countries, all of which were judged by the Association of Marketing and Communication Professionals.
Mitch Insurance earned a platinum award in recognition of its “Introducing lovable insurance” video that helped launch its new brand and value proposition. The brokerage also received a pair of gold awards for its mitchinsurance.com website redesign and its strategic public relations and communications plan around the rebrand.
“This is an exciting accomplishment and we’re grateful to receive international recognition for the marketing and creative work that went into rebranding our brokerage,” said Mitch Insurance’s Director of Marketing, Desiree Minielly. “We want to continue to differentiate ourselves, push boundaries and create genuine wow experiences that will ultimately change the way people feel about insurance.
“Our rebrand this past summer was just the beginning of where we plan to take things as Mitch. There’s still lots to come.”
The company’s rebrand was the next major step in the foundational work being completed as Mitch Insurance modernizes and scales all aspects of its operations. As part of its multi-year transformation strategy, the Whitby, Ontario-based brokerage will soon be looking to grow its presence in other provinces, beginning with Alberta in the coming months.
About Mitch Insurance Brokers:
Mitch is a leading digital insurance brokerage on a mission to make insurance lovable through exceptional experiences. A family-owned business since 1948, the company is a marketplace for more than 70 of Canada’s top insurance companies. An unwavering supporter for consumer and public good, Mitch believes that everyone deserves fair and transparent insurance. Mitch was voted Brokerage of the Year by the Insurance Brokers Association of Ontario (IBAO) in 2018 and was named one of Canada’s Top Growing Companies by The Globe and Mail’s Report on Business magazine in 2021 and 2022. Learn more at mitchinsurance.com.
Shawn Despres, Head of Communications
1-800-731-2228 ext. 5229