Whitby, ON, May 25, 2021: On the heels of a recent announcement to launch a bold new strategy to grow into a top-20 national brokerage with $1 billion in gross written premiums by 2030, Mitchell & Whale Insurance Brokers has shared that Igor Bubic has joined the company as Chief Marketing Officer. In this newly created role, Bubic will serve as a key member of the brokerage’s senior leadership team and will report to Mitchell & Whale President, Adam Mitchell.

Bubic is widely recognized as a creative leader and has nearly two decades worth of experience developing and executing innovative, fully integrated marketing strategies and campaigns. He most recently held the role of Head of Brand and Purpose at Gore Mutual Insurance Company. Bubic played a pivotal role in modernizing Gore Mutual’s brand and launched a number of strategic initiatives that elevated the company’s stature in the industry including its landmark Fast Forward events.

At Mitchell & Whale, Bubic’s immediate priorities include the development and expansion of its marketing department and capabilities along with new strategic brand and customer value propositions for all existing and emerging verticals of the business.

“I feel like we’re at a watershed moment in the history of our company,” said Mitchell. “Igor is a game-changing talent and one of a few key puzzle pieces we’re putting in place to transform Mitchell & Whale. He was responsible for re-positioning Gore Mutual as one of the most exciting challenger brands in the Canadian property and casualty insurance market. We’re looking to him to help us build momentum on our multi-year transformation journey where we’ll massively scale our business, redefine our brand and value proposition and deliver industry-leading customer experiences that currently don’t exist in the market.”

“Mitchell & Whale is one of the most exciting companies in insurance today,” said Bubic. “Adam is a visionary and dreamer who has built a team of like-minded innovators and revolutionists with an agenda to transform not only his business, but also the industry. I’m proud to join an organization with such an amazing culture and strong values – that’s where all great brands begin.”

About Mitchell & Whale:
Mitchell & Whale Insurance Brokers is a family-run business operating since 1948. An insurance brokerage based in Whitby, the company serves tens of thousands of customers across Ontario. Mitchell & Whale was voted the #1 insurance brokerage in the province by the Insurance Brokers Association of Ontario (IBAO) in 2018 and named one of the country’s fastest growing companies by Canadian Business Magazine in 2019. Learn more at mitchellwhale.com.

Media contact:
Shawn Despres, Head of Communications
1-800-731-2228 ext. 5229