Whitby, ON, November 15, 2021: To remain competitive in a fast-changing and increasingly consolidated market, earlier this year Mitchell & Whale Insurance Brokers unveiled a multi-year plan to grow into a top-20 national brokerage with $1 billion in gross written premiums by 2030.

As it prepares to begin scaling its operations in a massive way in 2022, the company has announced that Amanda Ketelaars has been appointed Chief Process Officer and Scott Logan has been promoted to Director of Personal Lines.

Ketelaars and Logan have been a part of Mitchell & Whale since 2015 and have played key roles in helping to establish the organization as one of Ontario’s leading digital brokerages.

Ketelaars most recently held the position of Vice President of Operations at Mitchell & Whale. She brings over 25 years of industry experience and has held past roles at CSIO, Keal Technology (now Vertafore Canada) and several other insurance brokerages. Logan has more than 30 years’ industry experience and was previously Mitchell & Whale’s Personal Lines Sales Manager. He has also held management positions at several other brokerages.

“Amanda and Scott are both proven leaders and their new roles are critical as we equip underlying operations, sales and service to support improvements to our customer journey,” said Mitchell & Whale CEO, Adam Mitchell. “The successful alignment of our people, systems and data will create more efficient, cohesive, and timely services and information for our clients.”

“I’m thrilled to take on this new challenge,” said Ketelaars. “Operational excellence will be fundamental to our journey going forward as we strive to meet our ambitious growth targets while continuing to innovate and improve all aspects of our business through best-in-class process efficiencies and resulting productivity.”

“This is definitely an exciting time as we work to take Mitchell & Whale to the next level,” added Logan. “We’re strengthening our Sales and Service teams and early next year will be launching a new brand and value proposition and reshaping the customer journey to create compelling client experiences.”

About Mitchell & Whale:
Mitchell & Whale Insurance Brokers is a family-run business operating since 1948. An insurance brokerage based in Whitby, the company serves tens of thousands of customers across Ontario. Mitchell & Whale was voted the #1 insurance brokerage in the province by the Insurance Brokers Association of Ontario (IBAO) in 2018 and in 2021 was named one of Canada’s Top Growing Companies by The Globe and Mail’s Report on Business magazine. Learn more at mitchellwhale.com.

Media contact:
Shawn Despres, Head of Communications
1-800-731-2228 ext. 229