Whitby, ON, August 16, 2023: Mitch Insurance’s fiscal year began on August 1, 2023, and the brokerage is proud to share that this year marks its 75th anniversary.

The company was founded in Toronto in 1948 by Harold Mitchell. He started the brokerage – originally named Harold J. Mitchell Insurance – by cold-calling all the Mitchells listed in the local phone book. He quickly expanded to other family names.

In the 1980s, Harold Mitchell’s sons, Doug and Scott Mitchell, acquired the family business. Scott Mitchell moved the brokerage to Whitby, Ontario in the 1990s and changed the name to Mitchell Insurance. He later acquired Bev Whale Insurance and merged the two businesses to create Mitchell & Whale Insurance Brokers.

In 2008, Scott Mitchell was diagnosed with cancer and his son, Adam Mitchell – who had been teaching kiteboarding in North Carolina and the Caribbean – returned home to help. When Scott Mitchell passed away, Adam Mitchell decided to carry on the family legacy and purchased Mitchell & Whale in 2010.

When he took over, the brokerage was a two-person operation with $2.5 million in gross written premiums. Over the past 13 years, the business has grown to $62 million in gross written premiums and now employs nearly 100 people.

Along the way, a number of milestones have been achieved alongside countless valuable learnings. The company has built a reputation as one of the top brokerages in Ontario. It was named IBAO’s Innovator of the Year in 2016 and Brokerage of the Year in 2018. It was also recognized as one of Canada’s Top Growing Companies by Report on Business Magazine in 2021 and 2022.   

Last year, the brokerage underwent a massive rebrand that included a name change to Mitch Insurance, a new value proposition and a fresh visual identity to elevate its brand.  

“It’s amazing to be celebrating our business’ 75th anniversary,” said Mitch Insurance CEO, Adam Mitchell. “I’m proud of our team and am grateful to everyone that has been a part of our journey over all these years. From partners to customers to our teammates and their family members, I honestly can’t say ‘thank you’ enough. None of this could have been achieved without their support.” 

Looking towards the future, the brokerage is significantly investing in technology, data and marketing while continuing to modernize and scale all facets of its operations. Mitch Insurance will also announce new leadership and management appointments in the coming weeks.

“Making it through seven decades of change is no small feat, and as an organization, we’re stronger than we’ve ever been,” said Adam Mitchell. “Our team has accomplished some really remarkable things, and I’m excited about where we’re heading and everything that’s coming next.”

About Mitch Insurance:
Mitch is a leading insurance brokerage on a mission to make insurance lovable through exceptional experiences. A family-owned business since 1948, the company is a marketplace for more than 70 of Canada’s top insurance companies. An unwavering supporter for consumer and public good, Mitch believes that everyone deserves fair and transparent insurance. Mitch was voted Brokerage of the Year by the Insurance Brokers Association of Ontario (IBAO) in 2018 and was named one of Canada’s Top Growing Companies by The Globe and Mail’s Report on Business magazine in 2021 and 2022
. Learn more at mitchinsurance.com.

Media Contact:
Shawn Despres, Head of Communications
1-800-731-2228 ext. 229