Whitby, ON, April 4, 2023: Mitch Insurance is proud to announce it has won Best Insurance Website at the 2023 Internet Advertising Competition (IAC) Awards.

Last year, the Whitby, Ontario-based insurance brokerage underwent a massive rebrand that included a name change along with the launch of a new value proposition of lovable insurance, a fresh visual identity and a completely redesigned website, mitchinsurance.com.

Wanting to differentiate itself in the increasingly competitive insurance distribution marketplace, Mitch Insurance drew inspiration from leading global consumer retail sites when creating its website design and user experience.

The strategy has paid off with Mitch Insurance taking home the prize for Best Insurance Website at the 2023 IAC Awards after being judged on a number of criteria including creativity, innovation, impact, design, copywriting, use of the medium and memorability. 

Founded in 1999 by the Web Marketing Association, the IAC Awards are the first and only industry-based advertising competition dedicated exclusively to online advertising. The annual international awards program evaluates all forms of online advertising and celebrates companies doing outstanding work in their respective industries.

“Winning the 2023 IAC Award for Best Insurance Website less than nine months after our rebrand is an accomplishment we’re incredibly proud of,” said Mitch Insurance’s Director of Marketing, Desiree Minielly. “Our goal is to change the way people feel about insurance. This starts with a bright, modern and inclusive website that makes insurance accessible, engaging and easy to understand. 

“We’re continuing to enhance our site with new digital tools, functionality and content to create a better user experience and provide clients with more flexibility to manage their insurance when and how they want. We’ll keep evolving our brand and online presence as we work to bring lovable insurance to life.”

Last fall, Mitch Insurance won three MarCom Awards for its rebranding efforts – including one for the redesign of mitchinsurance.com. The brokerage was also named one of Canada’s Top Growing Companies by The Globe and Mail’s Report on Business magazine for the second consecutive year.

About Mitch Insurance:
Mitch is a leading digital insurance brokerage on a mission to make insurance lovable through exceptional experiences. Family-owned since 1948, the business is a marketplace for more than 70 of Canada’s top insurance companies. An unwavering supporter for consumer and public good, Mitch believes that everyone deserves fair and transparent insurance. Mitch was voted Brokerage of the Year by the Insurance Brokers Association of Ontario (IBAO) in 2018 and was named one of Canada’s Top Growing Companies by The Globe and Mail’s Report on Business magazine in 2021 and 2022
. Learn more at mitchinsurance.com.

Media Contact:
Shawn Despres, Head of Communications
1-800-731-2228 ext. 229