Coffee cup still from Mitch's lovable insurance video.

December 20, 2022

What’s not to love? Mitch wins awards for rebrand

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Earlier this year, we modernized our brand and introduced something called lovable insurance. More than just a tagline or marketing campaign, lovable insurance will ultimately guide everything we do.

We’re proud to share that we recently won three MarCom Awards for key marketing initiatives tied to our rebrand.

Founded in 2004, the MarCom Awards is a global competition celebrating excellence in marketing and communications. One of the largest creative competitions in the world, more than 6,000 entries from 45 countries were submitted for 2022’s MarCom Awards. The Association of Marketing and Communication Professionals was responsible for judging all of the entries and selecting the winners.

We earned a platinum award in recognition of our “Introducing lovable insurance” video that helped launch our new brand. We also received a pair of gold awards for our website redesign and our strategic public relations and communications plan around the rebrand.

“This is an exciting accomplishment and we’re grateful to receive international recognition for the marketing and creative work that went into rebranding our brokerage,” said Mitch Director of Marketing, Desiree Minielly.

“We want to continue to differentiate ourselves, push boundaries and create genuine wow experiences that will ultimately change the way people feel about insurance.” 

Our rebrand is just the beginning of where we want to go as Mitch, and there’s still lots more to come as we work to bring lovable insurance to life. It’s going to take time to achieve this in a meaningful way, but our MarCom Awards show that we’re off to a good start.

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Mitch Team

The articles you'll find on the Mitch blog are all the result of a team effort, contributed to by one or more of our RIBO licensed insurance brokers and/or other Ontario insurance experts. Contributors to our blog include:

  • Adam Mitchell (RIBO) - President and CEO of Mitch Insurance Brokers
  • Nick Kidd (RIBO) - Chief innovation officer at Mitch, & director of business insurance
  • Alex Gemmiti (BSc, CIP, RIBO) - Service team lead at Mitch Insurance
  • Jesica Ryzynski (RIBO) - Insurance broker, claims specialist, and account manager at Mitch Insurance

Learn more about the Mitch Team

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