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What is participating life insurance?

Participating life insurance is a form of whole life, that comes with the added benefit of dividends and shares in the profitability of the company that provides your insurance. Participating insurance is a good life insurance option for those who want permanent coverage with a tax-deferred investment.

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Is participating life insurance right for you?

If you’re looking for permanent coverage and able to pay a larger premium for a shorter period of time, like prepaying your entire life insurance in a 8-20 year period, participating life insurance may be a good fit. It’s also good for anyone who likes the idea of policyholder shares in their insurance company. Call if you have any questions.

What are the benefits of participating life insurance?

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Protection for a lifetime

Simple and straightforward, this coverage lasts for your entire lifetime, so you never have to worry.

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Tax-free benefits and value

It comes with guaranteed tax-free benefits that you can use during your lifetime or pass it on to your beneficiary.

Guaranteed premiums

Fixed premiums that don’t fluctuate over time, to give you peace of mind and financial stability.

Insurance savings

Policyholder dividends

You can receive potential annual dividends that will fluctuate according to your insurance company’s financial performance.

Participating life and other permanent life insurance compared

 WholeParticipatingUniversalTerm 100
Lifetime coverageYesYesYesYes
Guaranteed premiumsYesYesNo – Can increase or decrease to suit your budgetYes
Savings componentYesYes – Dividend is based on the insurance company’s performanceYes – Investment portfolio is customizableNo
Cash valueYesYesYesNo
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You are unique, so are your insurance options

Being an outlet for over 70 of Canada’s top insurers means we have access to a wide range of insurance solutions at some of the best rates in Ontario. Want to learn more about the coverage options available to you? Here’s a few of them.